With the release of Diocesan’s communication tool Evangelus, I was asked to create an awareness campaign unlike any campaign you’d expect to see. We ultimately landed on the concept of common office objects monologing about the issues that come from a secretary being overworked.
For this campaign, I was responsible for overseeing and executing the entire creation process, from the initial concept to the final marketing materials. I wanted to create a sense of staleness and nostalgia for the backdrop to the humorous tone of the campaign. To achieve this, I curated every element to feel intentionally outdated and a bit hokey—setting the perfect stage for the comedic characters in the campaign. The music, which I wrote and recorded, played a key role in enhancing the dated atmosphere.
To complement the stale office aesthetic, I employed a dated print effect for the supporting marketing materials and used language and promotional visuals that gave the impression of having been clipped directly from old magazines.
