Primary Wordmark
She Shall Be Called Woman ("She") is a Catholic women’s program for parishes created by Catholic parent company Paradisus Dei. Its aim is to foster discussion among participating women of all age groups about the joys and challenges of modern womanhood.
Given a deep understanding of the client's vision, the logomark was crafted with soft swashes, reflecting a feminine and dignified style. This design needed to resonate across all ages of women, so we struck a balance of gentle and warm without veering into an overly "cutesy" aesthetic.
Rather than relying on a separate, image-based logomark, we opted to lean into the name of the project to create a wordmark for the central logo. Additionally, we created a secondary logomark by simplifying the primary logo down to "She," which is the nickname of the program.
